When the fashion industry makes a difference

An interview with MUD Jeans

We all love clothes, right? And we sure as hell need it. But do you ever wonder where it comes from? How is it produced? Who made it? Do you know that the fashion industry stands for about 20% of the pollution in the world. I have talked with Mud jeans, who puts their head in the game. And I think it’s time to give the spotlight to those who make a big ethical difference in the industry. I have asked them the right questions, that we maybe all should have asked, when we navigate in the clothing industry’s zoo.  


  • How do you contribute to a better fashion industry?

MUD Jeans is a circular fashion brand that wants to show the world that fashion can be made in a circular way. All our jeans are recycled after use.We started with jeans, the out polluting and most worn item of fashion.

  • What got you the idea in the first place?

We want to show that we can rethink the way we consume. As MUD Jeans we take responsibility over the raw materials and want them back after use.

  • Why is it important to change the fashion industry?

It’s the second most polluting industry.

  • What would you change in the fashion industry?

Make it fully circular. Create less, we are seasonless and believe less clothing should be produced, but make it high equality.

  • What do you think would happen if we don’t change the fashion industry?

We face disaster and we will not meet the Paris Agreement.

Thank you to MUD Jeans – check them out on:


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